Growth Leader

Strategy meets
Execution.

I help ambitious companies drive sustainable growth by uniting data-driven marketing with strategic sales. With a focus on customer-funded scalability, we create results that stretch all the way from vision to the bottom line.

Book Advisory Explore Services

Experience

Mentimeter Adsensus Berghs SoC Tendium BuddyPro TaskRunner Laddaccess TechBuddy

How I create value

Tailored expertise for companies that want to grow smarter, not just faster.

Growth-as-a-Service

Operational growth expertise when you need results – not just advice.

As your operational partner, I step into the business and take direct responsibility for executing your growth goals.

By combining 15 years of sales experience with modern growth methodologies, I ensure that strategy translates into measurable bottom-line impact.

  • Hands-on execution within sales, marketing, and GTM strategy.
  • Close collaboration and knowledge transfer to existing teams.
  • Responsibility for delivery of defined projects and growth initiatives.
  • Data-driven optimization of sales processes and customer acquisition.
Pricing (excl. VAT):
Startups: 500 SEK/h (Min 4h)
Scaleups (5-50 emp.): 800 SEK/h (Min 8h)
Companies 50+ emp.: 1 500 SEK/h (Min 16h)
Send Inquiry
Or email: c@rlericson.se
Book Meeting

Advisory – B2B Growth

Strategic decision support for companies aiming for sustainable growth.

I serve as an advisor to founders, management teams, and boards, focusing on critical strategic choices.

By bringing structure, perspective, and experience-based prioritization, we create a clear direction for your long-term expansion.

  • Strategic positioning and Go-to-Market analysis.
  • Prioritization of growth initiatives based on business value.
  • Perspectives on organization, sales processes, and scalability.
  • Ongoing sounding board for CEO and management.
Pricing (excl. VAT):
Startup: 500 SEK/h (Min 1h)
Companies 5-50 emp.: 800 SEK/h (Min 2h)
Companies 50+ emp.: 1 500 SEK/h (Min 2h)
Send Inquiry
Or email: c@rlericson.se
Book Meeting

Mentorship

Personal coaching for those wanting to grow in their role or company.

A confidential and structured process helping you make better decisions and increase your agency.

We focus on translating insights into actual changes that provide both professional success and personal balance.

  • Individually tailored sessions based on your goals and challenges.
  • Support during career choices or leadership development.
  • Tools for clarity, focus, and long-term decision power.
  • Experience exchange regarding entrepreneurship and work-life balance.
Investment: 500 SEK/h (Incl. VAT)
Send Inquiry
Or email: c@rlericson.se
Book Meeting

Keynotes & Workshops

Tailored competence development that moves the team forward.

No standard templates, just concrete insights based on real cases and your specific business context.

Whether you need an inspiring keynote or a hands-on workshop, the content is fully adapted to your organization, goals, and audience.

  • Tailored content within B2B growth, sales, and growth marketing.
  • Interactive elements to translate theory into practical action.
  • All preparation and research included in the fee.
  • Adapted for management teams, sales teams, or educational institutions.
Investment: 2 000 SEK per lecture hour (Exkl. VAT).
(Price includes all preparation and research).
Send Inquiry
Or email: c@rlericson.se
Book Meeting

*References provided upon request, time permitting.*

FAQ

What is customer-funded growth?
Customer-funded growth means expanding the company by reinvesting revenue from paying customers rather than external venture capital. This requires an optimized sales process and a strong focus on cash flow.
How does Growth-as-a-Service work?
It is an arrangement where Calle steps in operationally in your organization for a period to drive growth projects. Unlike a traditional consultant who leaves a report, Calle stays for the execution.
Which industries does Calle have experience in?
I have deep experience in B2B, with specific expertise in SaaS, software, and sales of complex services (Professional Services). My strategy works best where deals are built on trust and long-term relationships, whether it involves digital products or consultative solutions.

Right conditions for right results – are we a good match?

To me, growth isn't about overconsumption, but about creating resources for meaningful work and a more sustainable world. I believe in the power of teamwork and diversity, and that together we can actually change things for the better.

Therefore, I work exclusively with businesses that want to move forward – not just maintain the status quo. I am careful that my collaborations align with the conviction that every deal should create value both for the bottom line and for the world in the long term.

Ready to scale up?

No complicated forms. Book a no-strings-attached intro call directly in my calendar and we'll take it from there.

Book Intro Call

30-minute video meeting where we align on your needs and see if we are a good match.

Open Calendar

Times sync automatically with my availability.